Success Story:

Orange County Convention & Visitors Bureau dba Visit Orlando

Orlando, FL

45,000 SF

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Client Objectives

As the City of Orlando and Orange County's leader in branding, marketing and selling the area globally as the premiere leisure, convention and business destination, Visit Orlando's objective was to reinforce their brand with the public.

With their existing 15-year lease up for expiration, the organization had found this a perfect chance to do just that. This was also an opportunity to develop and improve the office culture, encourage collaboration and teamwork, while providing the latest technology to its employees.

After competing with nine top-tier Central Florida brokers, Cresa Orlando was engaged to help meet these objectives. Other project goals included increasing their office space efficiency while providing design flexibility for future growth, and maintaining a central location to the Convention Center and major corporate sponsors.

Results

Working closely with Visit Orlando's Executive Team, Cresa Orlando investigated the target market to find every viable option, which included a potential renewal of their existing location. After assessing the options from a financial and logistical perspective, it was determined that relocating would be the best solution for the organization to attain its goals and objectives.

Following a totally exhaustive market analysis, Visit Orlando elected to lease the entire 4th floor (45,000 rentable square feet) of the Sea Harbor Building. Our Team oversaw the entire lease negotiation, to include over fifteen key lease clauses allowing special rights and flexibility for a total of 21.5% savings, not including additional savings resulting from the Project Management phase.

Visit Orlando was able to achieve their goals of: effectively laying out the space in an efficient manner so that all departments had optimal adjacencies; developing a new office culture; upgrading their surroundings; and securing a location in the heart of the tourist corridor a few blocks from the Convention Center.